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Activision poised to bring in The Red Consultancy

The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR ...

Is top Trinity job impossible?

- especially with gaming and bookmaking among the few sectors booming in the market." And David Mulrenan ...

Coca-Cola unleashes the 'super fan' for Euro 2012 activity

pushed via in-store giveaways of gaming packages. The brand will also offer the chance to win tickets ...

Ladbrokes bolsters eCRM to cope with diversifying platforms

The betting and gaming firm is aiming to improve the targeting of its email and mobile ...

Sector Insight: betting shops

Gaming machines are improving the odds for growth in a stagnating market..... Gaming machines . Machine profitability is one reason why expenditure in betting shops has returned to ...

Revolution: Social Media - Meet the new social networks

integrate brand content with gaming'. And don't be too quick to write off Google+. 'The hangouts (video ...

How is cinema meeting the digital challenge?

. Engagement can be achieved with the commercial content, through gaming and voting technology, augmented ...

IPA's Creative Pioneers Challenge attracts 948 young minds

, gaming, digital technology, web design and analytics, social media, media planning and buying, creative ...

Hill+Knowlton Strategies appointed by betting service Blue Square

chosen to handle Blue Square s consumer comms. Blue Square is part of the gaming and entertainment ...

Blue Square hires Arnold KLP for £4m advertising account

of sports betting and gaming. "We have some valuable assets in both racing and football, and we ...

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