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Activision poised to bring in The Red Consultancy

The brief, thought to worth upwards of 500,000 a year, is the gaming industry s largest PR ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

PCs into online, mobile, gaming and advertising, can be a 'double-edged sword'. After all, Microsoft ...

Heavy marketing to drive Samsung Galaxy S III 'designed for humans'

. The gaming experience will be enhanced through Game Hub , providing access to numerous social games ...

Telefónica Digital hires Bite and Access for global brief

week with gaming giant Electronic Arts to give customers access to its games on their mobiles ...

Sony Mobile chief Pierre Perron on reviving the brand

. 'Play' will centre on gaming experiences, from the entry-level Angry Birds app to the Sony ...

Xbox to add educational content and iPlayer

partner in October , but was set back by issues with Xbox's "freemium" model, which offers internet gaming ...

Battle of the tech patents: is marketing the winner or loser?

the UK. Having founded several new media and gaming businesses in the past decade, patenting is among ...

Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?

the recent global launch of Kinect for Xbox 360. Evans is credited with using social gaming to help ...

Industry view: How will the 'new iPad' change marketing?

could also have implications for the gaming market, with Apple announcing exclusive titles for the ...

Xbox PR head Paul Fox to join Symantec

to lead Microsoft s first venture into the gaming market with the launch of the Xbox in 2001. His ...

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