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18 Feet & Rising lands £3m Cuprinol business

market share from rivals such as Ronseal. The move follows Akzo-Nobel's recent hiring of Glue Isobar ...

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

glue Isobar's executive creative director, Seb Royce. "Now that it's an always-on social feed on an ...

Connecting with customers through wi-fi

future, mobile use is only going one way. We see mobile as the glue that pulls together the online and ...

A digital future: The new Pepsi challenge

,' adds Ghazi. However, Martin Bailie, executive planning director at digital specialist Glue Isobar ...

The Marketing Society Forum: Do 'sub-culture' brands damage their essence through mass-market ads?

, glue Isobar The true challenge is defining the essence itself, not the use of mass advertising per ...

The Year Ahead

trends will be key for marketers in 2011? ANDY KINSELLA, Innovation director Glue Isobar ...

Old Spice, John Lewis and Philips among brands vying for YouTube prize

: Strongbow Bankers Honours Credit: St Lukes Brand: The Sun Execution: 4.0 viral Credit: Glue Isobar ...

The power of the crowd

at digital agency Glue Isobar, who flags up the short life span of many fledgling group-buying sites ...

What Next in Digital?

planning, glue Isobar Emma de la Fosse , creative director, OgilvyOne Shaun Gregory , managing director ...

End of 'digital' road

at glue Isobar ...

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