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Building on its position as the official beer of the FA Premier League, Budweiser has kept up its tongue-in-cheek approach regarding US ignorance of football (soccer) as part of its build-up to the World Cup.
Last month, Media Audits published a survey which found that when advertisers promote websites, 67 per cent use PR and 22 per cent use online ads. The major obstacles to using online ads, it said, are 'transparency' and 'accounting for effectiveness'. Am I the only one who sees a lack of...
Until a few months ago, most business publications kept all things to do with new media safely corralled in their own pen. Reports on new web site ventures or online advertising campaigns were brief and strictly quarantined from the main news section.
The success story of the past two years has been the phenomenal growth of internet business and marketing. Last year, £1bn was spent on online advertising, reflecting the shift of retail spending from the high street to the web.
Is it possible to write an entire 'opinion' piece on the subject of online advertising and base it only on facts? Would I be right in thinking that you as the reader may have had a skinful of industry commentators and practitioners spending most of their time posturing and thus causing greater...
Profile: i-level...i-level is the first UK online media planning and buying agency. It has a strong pedigree in its ...
Online mortgage service charcolonline (www.charcolonline.co.uk) has appointed i-level to handle...Online mortgage service charcolonline (www.charcolonline.co.uk) has appointed i-level to handle ...
I-level, the independent digital agency, has strengthened its management team by appointing its...hired as the head of account management. The hirings will strengthen i-level's leadership as it looks ...
Digital media buying agency i-level has won the online account for SafeDoor, a new venture backed...LONDON (Brand Republic) - Digital media buying agency i-level has won the online account for ...
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