OPINION: And another thing - Smart advertisers are profiting from cheap online ads
10 Dec 2001 | by ANDREW WALMSLEY, chief operating officer, I-level
Last month, Media Audits published a survey which found that when advertisers promote websites, 67 per cent use PR and 22 per cent use online ads. The major obstacles to using online ads, it said, are 'transparency' and 'accounting for effectiveness'. Am I the only one who sees a lack of...







