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Alan Mitchell on Branding: Source of Apple's success

14 Apr 2010 | by Alan Mitchell

all-in-one desktop computers, the G3. - The iPod was launched in 2001. The original model, featuring the ...

Special Report: Market Research - Tell me about it

17 Mar 2010 | by Mary Cowlett

their opinion on mobile phones, services and everyday topics in return for prizes such as iPod Nanos ...

Alan Mitchell: Reinventing marketing - Brands should embrace a role as providers of information

10 Mar 2010 | by Alan Mitchell

information to fit their goals. Nike+ is a good example. It connects to an iPod to create an information ...

Five releases iPhone and iPod app

06 Oct 2009

Five has released an Apple iPhone and iPod Touch app that will show all the live UEFA Europa League

iPhone tops CoolBrands survey in UK

06 Oct 2009

Aston Martin, which had held the accolade for the past three years. Apple and the iPod were also

Brand in the news - Trabant

25 Aug 2009 | by Rachel Barrie, Director of strategy and partner, Fallon

engine, and an iPod connection offers a shortcut to modernity. Skoda has shown how great marketing ...

Marketing Mole: Name that brand

10 Mar 2009

correctly identified Apple's iPod. ...

The week in marketing

04 Feb 2009

special-edition iPod. The promotion will run across more than 30 international editions of Elle. Bundchen has ...

We'll Call You - Apple

02 Dec 2008 | by Staff

(provides name). Apple - And are you calling about a problem with an ipod? Mktg - Yes. Apple - Ok ...

Apple jumps on flash sale bandwagon

28 Nov 2008 | by Nicola Clark

60 off the price of a MacBook, 5 off an iPod nano, and 11 off an iPod touch. A spokeswoman for ...

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