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VW mounts "highly targeted" iPhone app-only campaign for new GTI

a Real Racing GTI game for the iPhone and iPod Touch, and a virtual showroom. Six VW GTIs will be ...

CRITIQUE - American Express 'in the band' campaign: it's plastic

pasta (paid for with Amex) and you could have an iPod. Amazing! And ... er ... that's it. The ads ...

SORRELL WATCH - A weekly round-up of sayings by WPP chief Sir Martin Sorrell

must ensure the iPod, iPhone generation is tuning in, not tuning out" he said. Sir Martin held up ...

American Express mounts largest marketing campaign in four years featuring TV, press, direct and digital

by an ad that uses the line 'What if last night's dinner could become an iPod?' The TV, press and ...

Battle of the brands: Amazon versus Play

in electronics when looking for something brand or product specific, like Sony or an Apple iPod for ...

My Inbox - Elizabeth Osterberg, e-commerce manager UK at MAC Cosmetics

CRM view was an Apple follow-up communication after my recent purchase of an iPod Classic. Apple did ...

Who says that consumers know best?

communication were doubtless conceived by creatives working on Apples. And the iPod is the ultimate in ...

Strategy: Opinion - Invest - or you'll be seen as a spammer

the organisers have absolutely no knowledge of what s on my iPod or what I ll drive 100 miles to see ...

Diary: All I want for Christmas ..

instance. Personally, I'd like a black iPod with 160 gigabytes, thanks. - Stewart Oxley, sales and ...

Data: The net tightens

to a holiday to an iPod seems to be the surest way of attracting the largest number of entries and ...

 

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