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Ravi Mattu, Financial Times: Putting the customer first

two key events from 2001: the birth of the iPod digital music player and the announcement of the ...

The Week

clients as well as competing for new, pure marketing business. GEAR4, the iPod, iPhone and iPad audio ...

Technology: Brands2Life wins Mophie

iPhones, iPads and iPod touches. Mophie is the first battery pack provider to be certified by Apple ...

Technology: Apple lures Saunders from rival Nintendo

lead PR for the firm's hardware, including the iPod and iPad. Saunders has worked at Nintendo for ...

Tara Hamilton-Miller: Happiness is a well run campaign

children who had saved for an iPod beaming as they queued up to pay. Some savvy techy ones were filming ...

Technology: Komodo aims to shift audio brand's image

consumer perception of the brand from one that makes only iPod and iPhone cases, to one that creates a wide ...

Mobile comms: The way forward - When PR goes mobile

iPod Touch have dramatically changed consumer communication by introducing apps as a regular everyday ...

Taking Action ... Tearfund vs extravagant carbon habits

. These included a day without an iPod or mobile phone, becoming a part-time vegetarian and turning off ...

Public Affairs: Soap Box - Douglas Carswell, Conservative MP for Harwich and Clacton

puts an onus onto integrity. Our iPod society expects something beyond mass, generic branding. There is ...

Better campaigns: Research: 3 ways to use it

traditional one-off gift of an iPod or a free travel card, and help create more of a connection. The PR team ...

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