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Unilever partners with News Corp and Viacom for digital content

focus of the brand s marketing strategy to Facebook, saying the site was the best platform to develop ...

NBA gets serious about cracking UK

challenge is to grow beyond this, and this involves a stronger focus on youth. How will this marketing ...

Mindshare retains Unilever media buying in the US

close to a decision. Di Como said at the time of calling the review: "Our new marketing strategy ...

Jaguar steps up social media strategy to boost innovation

Jaguar, the luxury car marque, is ramping up its social media marketing strategy, as it looks for

How we learned to stop worrying and love failure

critical. Our new marketing strategy "crafting brands for life" is centred around developing passion ...

RAC hires John Orriss to head marketing

marketer Lysa Hardy to lead its marketing strategy. It is unclear how Hardy's position will be affected ...

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the

Will foreign ownership of British brands affect their marketing? The Marketing Society Forum

opportunities to use these in both new and existing markets. The marketing strategy may, however, need to be ...

Direct Line Group recruits former HSBC marketer Evans

"supercharge" its marketing strategy. He said: "We've set ourselves various challenges which will enable us ...

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