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Think BR: Making the most of Euro 2012 sponsorship

programme which McDonalds has supported over recent years. It has established itself now as a more credible ...

McDonald's trials McWaiter service

customers, it has a private meeting room with a boardroom. Like McDonalds, Pizza Express is trailing a ...

McDonald's serves up 'one a day' fizzy drink for kids

emerged McDonalds is piloting a new style of re-designed "family friendly" restaurant , to better cater ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

= -6 McDonalds Leo Burnett/OMD UK 30 15= (-) KFC BBH/Walker Media ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

their Colleges boardrooms and actually visited a McDonalds they would find that the restraints they are ...

McDonald's chief announces his retirement

McDonald’s chief executive Jim Skinner is retiring from the fast-food chain after seven years in.... The change does not impact on the role of Jill McDonald, UK chief executive of McDonalds. Follow ...

Adwatch (Mar 7) top 20 recall: McDonalds

McDonalds ad plays on the emotional appeal of fast food without being too schmaltzy.

BP's brand image benefits from London 2012 sponsorship, claims research

sponsors, such as Coca-Cola and McDonalds. Follow John Reynolds on Twitter @johnreynolds10 ...

Adwatch (Feb 15) top 20 recall: McDonalds

The chain's coffee-range ad is charmingly understated and underpins its brand position

McDonald's trials concept restaurants with enhanced children's facilities

McDonalds is piloting a new style of "family friendly" restaurant, which boasts a new design and

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