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COMMENT - McDonalds, Apple, Coca-Cola, IBM: try telling these giants about the shortcomings of

will find US-based multinationals in a leading role. From food and drink - McDonalds, Burger King ...

MOVING UP: My first job - Gary Brine

at great brands - Coca-Cola, Disney, McDonalds, Virgin - that's exactly what they do. With clients ...

SMS: Paying its way

marketing expert 12snap, McDonalds has used this to great effect, most notably with its promotion of the ...

ANALYSIS: What is ... a sneezer? - The spread of tales and rumours - The internet is a prime tool for news and gossip - but it can have repercussions

competition and McDonalds has been targeted by a story of a fried chicken head in its McNuggets ...

Client spend - Big spenders [SH] Despite little movement at the top of the spenders league, both the financial and FMCG sectors have witnessed a general shift as clients adopt a more targeted approach.

0.56 United Distillers Vintners 0.49 McDonalds ...

 

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