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Media360: MediaVest's Steve Parker on the importance of strategic insights and data

and I think many people here today are trying to employ that kind of measurement." Video produced ...

Evidon and DoubleVerify integrate privacy and ad verification

The partnership means clients can take advantage of DoubleVerify's measurement technology and ...

Facebook 'plotting ad-tracking system'

time of publishing. Facebook has been working to improve measurement for brands on the site and ...

Entertainment: Lappset happy with angry approach

soon as the embargo was lifted. Measurement and evaluation Eight journalists attended the ...

Digital: Nomophobia drives SecurEnvoy sales

international news outlets. Measurement and evaluation The campaign generated nearly 1,000 pieces of ...

Food & Drink: Take your hat off to Benito's tweet deal

drive buzz via the airwaves, as well as on Twitter. Measurement and evaluation By day three of ...

Government challenges agencies to diversify over public sector comms

better incorporate digital, planning and measurement. The wide-ranging plan will see the Government ...

Two decades of tuning in to commercial radio

managing director 2008: The RAB launches RadioGauge, a radio campaign effectiveness measurement tool ...

Consumer: Lego builds brand quality at St Pancras

Kids performed to entertain station visitors. Measurement and evaluation Time Out declared the ...

RAJAR Q1 2012: Views from the radio advertising buyers

Today's audience measurement figures from Rajar showed record results at many media owners. The ...

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