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strategy. PARIS: Publicis has acquired Paris-based Phonevalley, a European agency specializing in mobile ...

Mobile marketing reaches fashion shoppers on the go

As part of JCPenney s recent Back-to-School push, a mobile marketing component was included to ...

Agency innovators share their views

the problems that stimulate innovation. If you look at companies that are in mobile marketing that are ...

Tony Award winner provides a mobile-marketing awakening

producers were hoping to attract more audiences through this form of mobile marketing. Sixty-two people in ...

Preparing for a new world of marketing

says as the capabilities in mobile marketing continue to expand, it will become a bigger focus of the ...

AG emerges as Air2Web global AOR

ATLANTA: Mobile marketing software company Air2Web has selected Abelson Group (AG) as its global

2005 Global Report: Global vision, local action

, why and when to use blogs, podcasts, RSS, mobile marketing (through cell phones) and other emerging ...

Purina podcasts, unveils other mobile marketing initiatives

CHICAGO: Purina has launched a slew of marketing initiatives, including podcasts, aimed at the mobile- and online-savvy pet lovers.

Inside the Mix

be intellectual ownership through thought-leadership and understanding the technology. Mobile ...

 

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