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The New Demographics: Mums

Targeting mums as one homogenous group is like using a sledgehammer to crack a nut. Today's mums ...

Catalogue for mums

Response Direct Publishing is to target pregnant women and families with young children with a response catalogue. Called Kiddies Collection, it will go out both as a supplement to Emma's Diary and a standalone product to the Emma's Diary database and selected lists.

Branding: Yop overhaul targets mums

's appeal to teens and mums.

Online soap targets working mums

: "Mumspower is servicing a growing community of working mums. "Following the success of Kate Modern and ...

DFS backs working mums website

hosts an online soap opera following the lives of four working mums. The weekly show, Heart Soul is a ...

DFS backs working mums website

hosts an online soap opera following the lives of four working mums. The weekly show, Heart Soul is a ...

Shreddies switches focus to mums

Partners account at McCann-Erickson, said: "Cereal Partners appreciates that mums always want what's best ...

Mums lured to Iceland online

LONDON - Iceland, the high street food retailer, has created a new interactive website targeting its core audience of mothers.

How are real mums' online tastes evolving?

Online mums are unafraid to try out new technology to help them juggle their busy lives, according...When Microsoft Advertising first surveyed the UK s mums back in 2008, we found that many mums ...

Iceland renews attempts to attract mums

under the theme: "Mums are heroes."...director, said: "Iceland recognises the role mums have in feeding a hungry family on a budget. 'Mums are ...

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