06 Dec 2005
Customer marketing head Kevin Peake tells Susie Harwood why npower has decided to integrate its on...It's no coincidence that npower's decision to switch media agency and
double online marketing ...
26 Nov 2002
| by PAUL GRAHAM, database marketing manager at Npower
Paul Graham of Npower says outsourcing is fine in the short term
but ultimately customer analysis.... Npower outsources the hosting of its legacy marketing database, while
building a new marketing database ...
14 Jun 2006
Npower has teamed up with Warner Bros' forthcoming Superman movie in its first tie-up with a film...The ads promote Npower's superquote service and position the energy
company as a 'good guy ...
13 Oct 2004
Npower has restructured its marketing department with the merger of its customer marketing and...currently manages all Npower's sponsorship activity but the firm is considering splitting his role.
18 Feb 2005
| by Ian Hall
Britain's third-largest energy firm Npower has hired Ptarmigan as its retained consumer agency to...community relations and promoting Npower's call centres.
Ptarmigan's immediate priority is to boost the ...
04 Jul 2011
| by John Reynolds
Npower, the gas and electricity giant, could be sold for up to £5bn by RWE, its German parent...RWE has hired Goldman Sachs to consider the future of Npower. One of the options includes selling ...
28 Feb 2001
Utility supplier Npower has signed a three-year sponsorship deal worth more than pounds 11m with...Utility supplier Npower has signed a three-year sponsorship deal worth more than pounds 11m with ...
13 Apr 2005
Npower is launching a TV campaign in association with Wembley Stadium. The ads promote a
25 Oct 2011
Npower ( Answers after Mktg has been on the phone for several minutes and gone through a series of ...
24 May 2001
Npower has revised its television campaign starring England cricket
captain Nasser Hussain, to ...