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Sector Insight: Sweet and savoury spreads

20 Jul 2011 | by Jane Bainbridge

its range, with Paddington Bear on the pack. Further innovation will be needed to bring in younger ...

Paddington Bear gets paws on marmalade brand

02 Mar 2010 | by John Reynolds

LONDON - Paddington Bear has lost his appetite for Marmite and returned to his first love of...brand ambassador for Marmite for two years. Paddington Bear is now heading up a new on-pack promotion ...

Nostalgic noughties: celebrities and heritage brands were key themes of the past decade

08 Dec 2009 | by Sarah Johnson

. Warburtons[?] took viewers back in time with its ad campaign this year and Paddington Bear opted to try ...

 

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