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Choosing the right brand ambassador

09 Dec 2008 | by Alex Brownsell

. Wallace and Gromit and Paddington Bear, who is used to promote Unilever's Marmite, appeal to brands ...

The week in marketing: 25 November 2008

25 Nov 2008 | by Staff

entertainment company Chorion, which owns the children's brands Noddy, Mr Men and Padding-ton Bear, to create an ...

Microsoft service let parents read Noddy bedtime stories remotely

21 Nov 2008 | by Fiona Ramsay

children's brands such as Noddy, Mr. Men and Paddington Bear, to create a new online interactive

Biggest brands: Top 10 brands by product category 2008

23 Sep 2008 | by Jane Simms

London, featuring Paddington Bear and playing on the long-running strapline 'You either love it or hate ...

Branding: BA in Paddington Bear 'Junior' tie

22 Jul 2008

British Airways has signed a deal with Chorion to use Paddington Bear as the face of its children...branding division of Chorion, which owns the merchandising rights to Paddington Bear. Chorion Brand ...

Power 100: Next Generation 2008

03 Jun 2008 | by Nicola Clark

Achievements It was the confident Calverley who oversaw Paddington Bear's defection from marmalade to Marmite ...

Marketers enlist Mr T, Wombles, Paddington Bear and Mr Men for nostalgia campaigns

15 Apr 2008 | by Rhymer Rigby

even Paddington Bear. To top it all off, there's Mr T angrily pitying fools from the turret of a

Telegraph suffers identity crisis

05 Feb 2008 | by Nicola Clark

schizophrenic, he says. Recent promotions have included giving away Paddington Bear and Dr Seuss books in order ...

Marmite recruits Paddington Bear

12 Sep 2007

Marmite's latest TV advertising campaign is to be fronted by Paddington Bear as it aims to

Brand Health Check: Marmalade

20 Jun 2007

been hit hard by a shift in preferences over recent years. Paddington Bear might have retained his ...

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