News in brief - Muller, HarperCollins and Littlewoods
16 Sep 2009 | by Staff
the popular and enduring children's character Paddington Bear. The 13-week collectables programme ...
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Search results for "paddington bear"
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Jobs | Agency Showcase | Ad creativeNostalgic noughties: celebrities and heritage brands were key themes of the past decade
08 Dec 2009 | by Sarah Johnson
. Warburtons[?] took viewers back in time with its ad campaign this year and Paddington Bear opted to try ...
Choosing the right brand ambassador
09 Dec 2008 | by Alex Brownsell
. Wallace and Gromit and Paddington Bear, who is used to promote Unilever's Marmite, appeal to brands ...
Marmite launches 'Marmite Shop'
01 Dec 2008 | by James Quilter
books (9.99), Warhol-style prints of Marmite pots ( 12) and Paddington Bear toys (6.99). The site was ...
The week in marketing: 25 November 2008
25 Nov 2008 | by Staff
entertainment company Chorion, which owns the children's brands Noddy, Mr Men and Padding-ton Bear, to create an ...
Licensing Leaders 2008
02 Oct 2008 | by James Quilter
promotional sector. She has presided over tie-ups such as Paddington Bear with British Airways and the Mr Men ...
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
London, featuring Paddington Bear and playing on the long-running strapline 'You either love it or hate ...
Paddington Bear returns in DDB ad for Marmite
09 Sep 2008 | by Staff
LONDON - Paddington, the duffle-coated bear, is back on screens hawking the love-it-or-hate-it snack, Marmite.
Licensing: Children's characters get picky
02 Sep 2008 | by Caitlin Fitzsimmons
Chorion, which manages characters such as Paddington Bear, says character licensing has descreased in some ...
Power 100: Next Generation 2008
03 Jun 2008 | by Nicola Clark
Achievements It was the confident Calverley who oversaw Paddington Bear's defection from marmalade to Marmite ...
