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The week in marketing: 25 November 2008

entertainment company Chorion, which owns the children's brands Noddy, Mr Men and Padding-ton Bear, to create an ...

Biggest brands: Top 10 brands by product category 2008

London, featuring Paddington Bear and playing on the long-running strapline 'You either love it or hate ...

Licensing: Children's characters get picky

Chorion, which manages characters such as Paddington Bear, says character licensing has descreased in some ...

Action Research set to back Classic FM's 'School run' section

goes to Hospital and free membership to the Paddington Action Club. Paddington Bear is the official ...

NSPCC appoints new director of communications

Action Research, where he was communications director, responsible for introducing Paddington Bear as ...

CAMPAIGNS: Charity PR - Kicking off summer fun for research

Action Research s official mascot is Paddington Bear. A Paddington and Action Research-branded vehicle ...

Now showing.

has made use of its rights to Michael Bond s Paddington Bear character to build a relationship with ...

 

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