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Rachel Barnes: Open your eyes to the diversity of talent

So, I have my first Cannes under my belt. It was something of an eye-opener in many ways.

TRAINING REVIEW: Making alphabet soup - Rachel Barnes discovers the fundamental differences

Course: Copywriting Online and Offline Duration: One day Cost: pounds 325 + VAT for IDM members, pounds 345 + VAT for non-members Audience: A refresher guide for in-house and agency copywriters The secret of creating copy that communicates the message, was the grail offered to delegates...

judgement, as Rachel Barnes explains

There was a growing sense of apprehension in the room at the IDM's Teddington offices. Delegates were hoping that the statistical techniques on offer would increase profitability and efficiency but couldn't help feeling those back-to-school nerves. Huw Davis, founder of the Data by Design...

MOVERS & SHAKERS: In a Movers & Shakers special, Rachel Barnes talks to five young direct

edited by Rachel Barnes. Please send details to her at Direct Response, Haymarket Business Publications ...

. But how good is it at marketing itself? Rachel Barnes reports

As another year closes and 2002 budgets are being set, DM suppliers are having to work harder to beat off the competition. It's no longer acceptable to rely on the same old Christmas card mailing to keep in touch with customers. But these suppliers face a daunting challenge: they must use their...

TRAINING REVIEW: Reach for the stars - 'Right person, right message, right timing.' Rachel Barnes

Doctors bury their mistakes. Lawyers hang theirs. You'll be advertising yours. This is important to remember when embarking on a low budget campaign where the temptation can be to cut corners. DM on a budget is primarily about using suitable and simple, but cost-effective, techniques to...

successfully tapped into a new and younger audience using SMS techniques Rachel Barnes

Channel 5 has never been one to miss a trick. Switched on by The Spice Girls to an expectant nation in March 1997, the nation's fifth terrestrial channel has used just about every marketing gimmick in the book to appeal to larger audiences - even if it has meant gaining a reputation for showing...

Cookie consent: how to stay on the right side of the law

As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?

Brand Health Check: Olympus

The optics and imaging company has been hit hard by allegations of fraud, writes Rachel Barnes.

The great Tesco beauty gamble

Is the supermarket's ambitious health and beauty project a diversification too far, asks Rachel

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