12 Dec 2002
| by BRIAN GIBB, Director, Promotional Risk Management
What do you do with your till receipt once you've paid for your shopping?
19 Nov 2008
| by Steve Hemsley
Steve Hemsley, their popularity and relative simplicity as a mechanic belie a need for risk management....and control, and risk management is an excessive indulgence. Or is it? Coupons are a sure-fire way ...
09 Apr 2008
of response - either more or less. There are still many occasions when a risk management company ...
07 May 2007
| by Harlan Loeb
Historically, corporate risk management was purely a financial planning exercise that was reactive...the resulting advent of high-stakes governance regulation, however, risk management has begun to move ...
01 Apr 2007
| by Suzanne Bidlake
P&I asks six risk management firms to assess fictional briefs....tied down. That s where promotional risk assessors can prove their worth. But with so few risk ...
21 Nov 2005
How well do risk management players respond to a hypothetical brief? P&I turns mystery shopper to...can spiral beyond
the budget. Fixed-fee cover from a risk management company can
counteract this, but ...
25 May 2007
communications and risk management will attain a new strategic importance in the boardroom. Chris Woodcock, MD ...
12 May 2003
| by Stuart Derrick
causing promoters to take a fresh look at risk management. There is risk throughout the promotional ...
28 Nov 2007
| by Stuart Derrick
. Conversely, starving a risk management company of information results in poor service. As Stuart Selby ...
14 Dec 2006
Risk management has become an indispensable element of almost any
promotional activity, but ...