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Sector Insight: Dark spirits

01 Feb 2012 | by Jane Bainbridge

's Spiced Rum more than doubled its sales between 2008 and 2010. Three Barrels - Mintel research found ...

Consumer: Malibu puts some varnish on its image

26 Jan 2012 | by John Owens

Pernod Ricard UK hired Tea & Cake PR to help reawaken consumer media interest in rum brand Malibu.

Experiential Agency of the Year: TRO

13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Rum that it can conduct high-impact work on a shoestring budget. Staff also appear to be enjoying ...

Adwatch (Dec 7) - Top 20 recall: John Lewis

07 Dec 2011 | by Mark Hurst, Creative Director, MWO

the kid from The Shining, the little boy who scoots around on his trike repeating 'red rum' ('Murder ...

UKTV hires ex-PepsiCo marketer Michaelides

06 Dec 2011 | by Maisie McCabe

Retail, working with rum brand Bacardi on its retail insight. Before joining PepsiCo, Michaelides held ...

White Light Media launches Hot Rum Cow

05 Dec 2011

Hot Rum Cow, the magazine explores the extraordinary history of booze and celebrates truly great ...

Diageo's Matthew Barwell is redefining Europe

10 Nov 2011 | by Gemma Charles

.' He does believe that a 'great big idea' can travel and cites the latest global campaign for rum brand ...

Bacardi seeks shop for UK brand task

03 Nov 2011 | by Matt Williams

brands. Conversations are said to focus in part on the new Bacardi Oakheart brand, a new spiced rum ...

Rising to the challenge

19 Oct 2011 | by Sally Alington, managing director, Blackjack Promotions

example of this was the Brugal Rum launch, which featured a salsa band and dancers around a sampling bar ...

Pernod Ricard eyes year-round appeal for Malibu with winter line

21 Sep 2011 | by Gemma Charles

brand extension Malibu Black, a 70% proof dark rum, using its Maliboom Radio creative theme, albeit with ...

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