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UKTV hires ex-PepsiCo marketer Michaelides

06 Dec 2011 | by Maisie McCabe

Retail, working with rum brand Bacardi on its retail insight. Before joining PepsiCo, Michaelides held ...

School Reports 2011: Chemistry

05 Sep 2011 | by Staff

Fru. Chemistry also extended its relationship with Diageo, landing the Ron Zacapa rum account ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

marketing office to ensure a consistent strategy for the firm's second-tier brands, such as Sailor Jerry rum ...

Malibu partners with Alesha Dixon to promote winter cocktails range

15 Oct 2010 | by Loulla-Mae Eleftheriou-Smith

Caribbean rum brand Malibu has partnered with Alesha Dixon to launch a new range of winter

Media Bitch's Diary 30 July

30 Jul 2010 | by Harriet Dennys

replacing rum and cokes with 80k bike rides and swims in freezing lakes since January - so he finished a ...

Media Bitch's Diary 21 May

21 May 2010 | by Harriet Dennys

, leaving her husband Russell to tuck into the rum and cokes. Normal 0 false false false ...

Mediaedge:cia lands $200m Bacardi brief

18 Feb 2010 | by Anne Cassidy

MEC has initially been appointed to work on global comms strategy for Bacardi rum, but will then ...

MG OMD loses Absolut UK to Vizeum

08 Jan 2009 | by Anne Cassidy

gave Pernod Ricard control of brands such as Cruzan rum and another vodka brand, Level, which are both ...

Commuters - Tube - Time is of the essence

07 Oct 2008 | by Kim Benjamin

XTP - it's bespoke creative." Rum brand Bacardi, working with agency Grand Visual, ran its Superior ...

Diageo poised for major Indian expansion effort

26 Jun 2008 | by Arun Sudhaman

. Interpublic Group s Lodestar handles Smirnoff, Shark Tooth and Captain Morgan rum, while GroupM agency MEC ...

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