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Power 100: 100 to 50

17 May 2011 | by Nicola Clark

marketing office to ensure a consistent strategy for the firm's second-tier brands, such as Sailor Jerry rum ...

Critique: Arthur Parshotam reviews direct mail

11 Jun 2007 | by Arthur Parshotam, Creative director, DraftFCB London

with a booklet giving all the facts. And, if we stick a miniature bottle of rum in there we can say ...

News Update: Just breaking

04 Apr 2007

online ads, as well as mail packs containing a bottle of rum and a megaphone, created by Iris Manchester ...

New Zealand shop sweeps DM Asia awards

29 Jun 2006 | by Sara Yin

its Coruba Rum campaign, ‘Get sponsored’. The campaign also scooped nine of the 17 golds handed out ...

Diageo turns to direct for Captain Morgan

02 Jun 2006 | by by Claire Billings

LONDON - Diageo has pulled the UK ad account for Captain Morgan rum out of Grey London....Morgan's Spiced Rum using the line: "Enjoy the contradiction." It aimed to increase the number of 21- to ...

HMV teams with Digital Rum for mobile service

01 Jun 2006 | by by Danielle Long

. Teaming up with mobile CRM company Digital Rum, the service will allow HMV customers to purchase CDs, DVDs..., by working with Digital Rum to add the mobile to our high street, online and digital download ...

Rum body plans authenticity logo

01 Feb 2006

The West Indies Rum and Spirits Producers' Association (WIRSPA) is looking to appoint a direct...global campaigns that will communicate the mark wherever Caribbean rum is sold. Agencies will be asked to ...

Malibu appoints Attention for promotional push

26 Jan 2006 | by by Ed Kemp

, the rum liqueur brand was bought by Allied Domecq in 2002. Last year it moved to Pernod Ricard ...

Direct News: Malibu appoints Attention

25 Jan 2006 | by Ed Kemp

brand in the UK, with sales of more than 3.6m units a year. Launched by Diageo in 1980, the rum ...

Wray & Nephew rum hands CRM account to hhm

16 Jan 2004 | by Ben Bold,

relationship marketing programme for Wray & Nephew White Overproof rum. The appointment was made by the company ...

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