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UKTV hires ex-PepsiCo marketer Michaelides

Retail, working with rum brand Bacardi on its retail insight. Before joining PepsiCo, Michaelides held ...

Bacardi seeks shop for UK brand task

brands. Conversations are said to focus in part on the new Bacardi Oakheart brand, a new spiced rum ...

Y&R on alert as Bacardi reviews global advertising arrangements

Bacardi is looking for an agency to handle the global advertising account for its flagship rum

Malibu partners with Alesha Dixon to promote winter cocktails range

Caribbean rum brand Malibu has partnered with Alesha Dixon to launch a new range of winter

Last Exit Group nets global Belvedere brief

president of Millennium Imports, the vodka and rum division of LVMH. Last Exit's first campaign for the ...

 

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