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Havana Club unveils pan-European 'Mojito Embassy' activity

04 May 2012 | by Gemma Charles

mojito using fresh, natural ingredients and Havana Club 3 Year rum. After its two-week run in Milan ...

The Marketing Society Marketer of the Year 2012

24 Apr 2012 | by Nicola Clark

Smirnoff vodka and rum portfolios in three years. In a tough market, he has rejuvenated his brands and ...

Sailor Jerry

28 Mar 2012

Behind the dancing hula girl on a bottle of Sailor Jerry spiced rum lie the colourful lives of a ...

Sector Insight: Dark spirits

01 Feb 2012 | by Jane Bainbridge

's Spiced Rum more than doubled its sales between 2008 and 2010. Three Barrels - Mintel research found ...

Experiential Agency of the Year: TRO

13 Dec 2011 | by Loulla-Mae Eleftheriou-Smith

Rum that it can conduct high-impact work on a shoestring budget. Staff also appear to be enjoying ...

Adwatch (Dec 7) - Top 20 recall: John Lewis

07 Dec 2011 | by Mark Hurst, Creative Director, MWO

the kid from The Shining, the little boy who scoots around on his trike repeating 'red rum' ('Murder ...

UKTV hires ex-PepsiCo marketer Michaelides

06 Dec 2011 | by Maisie McCabe

Retail, working with rum brand Bacardi on its retail insight. Before joining PepsiCo, Michaelides held ...

Diageo's Matthew Barwell is redefining Europe

10 Nov 2011 | by Gemma Charles

.' He does believe that a 'great big idea' can travel and cites the latest global campaign for rum brand ...

Rising to the challenge

19 Oct 2011 | by Sally Alington, managing director, Blackjack Promotions

example of this was the Brugal Rum launch, which featured a salsa band and dancers around a sampling bar ...

Pernod Ricard eyes year-round appeal for Malibu with winter line

21 Sep 2011 | by Gemma Charles

brand extension Malibu Black, a 70% proof dark rum, using its Maliboom Radio creative theme, albeit with ...

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