Wine, Wimbledon and summer
06 May 2008 | by James Quilter
British consumers have traditionally been a rum lot when it comes to an alcoholic tipple. For the ...
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Search results for "rum"
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Jobs | Agency Showcase | Ad creativeProfile: At the top of the food chain
08 Jul 2008 | by James Quilter
- Jamaican Rum Raisin bars for Cadbury. "It was an old, old plant and I'm sure things have changed," he ...
Travel & Experiences Handbook 2006: Travel Nightmares ...
21 Feb 2006
on in rum fashion and by 1am, people were still in full flow. Then, without warning, the coach driver ...
Special Report: Film & photo - Camera challenge
02 May 2005
A new brand of rum wants to run a camera offer. So what is the best proposal? James Thornton throws...film and photo suppliers to deliver their most creative response. The brief Rum Gold is a new ...
Sleuth: Competition
02 May 2005
is the budget for Rum Gold's camera campaign? 2. What is the baked bean category worth? 3. Which
Moving Up: Mark Hamilton - Euro RSCG KLP
02 May 2005
career includes a stint as senior brand manager on Bacardi, takes on Smirnoff and Morgan's Spiced Rum in
News Campaign: Data Capture - Rum brand bids to build trust in local hero move
19 Oct 2004
Overproof white rum brand Wray Nephew is seeking to build up trust among its core consumers and
Analysis: Marketers aim to fill cultural void
22 Mar 2004 | by Stuart Derrick
ethnic audiences. Wray Nephew overproof rum is a favourite of the Jamaican community. The brand ...
OPINION: Client Comment - A damascene conversion and a prodigal return
04 Apr 2002 | by IAN HILLS, marketing manager at Enjoy Organic Company
shrink-wrap facility had all conspired to make my much misunderstood, real rum drinkers drink out of tin mugs ...
SPECIAL REPORT: Risk Management - The Psychology of Redemption Whether you target your market with soft toys or ceramics, a promotion's success depends on how people respond. Charlotte Goddard reports on how risk managers assess the whims of human nature
31 May 2001 | by CHARLOTTE GODDARD
pounds 500,000 in a budget,' says Munday. She recently looked after a try-me-free promotion for a rum ...
