Sears redesigns its stores to lure minority shoppers
18 Oct 2004 | by John N. Frank
the local Latino community. Carolina Bacardi, heiress to the Bacardi Rum family, was brought in for ...
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Search results for "rum"
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Jobs | Agency Showcase | Ad creativePernod Ricard launches Hispanic job education initiative
14 Mar 2008 | by Nicole Zerillo
Malibu Rum, is sponsoring a Hispanic community-based cause initiative, Espiritu de Progreso Latino.
PR PLAY OF THE WEEK: Press conference doesn't suit the situation
09 Aug 2004 | by Douglas Quenqua
the job. Has anyone seen my Rum Punch?" In other words, there's a right time and a wrong time to ...
PR PLAY OF THE WEEK: Press conference doesn't suit the situation
09 Aug 2004 | by Douglas Quenqua
the job. Has anyone seen my Rum Punch?" In other words, there's a right time and a wrong time to ...
Opening doors
08 Dec 2003 | by Matthew Creamer
from Europe, Latin America, and Canada, who are there buying art, rum, and cigars, often pumping into ...
Skyy adds two PR firms to product and branding mix
03 Nov 2003 | by Andrew Gordon
has now gone beyond vodka and begun to produce rum and flavored vodkas, the company wants to promote ...
Beverage importer looks to move rum from sand to cities
28 Jul 2003 | by Andrew Gildin
Jamaica Rum. The importer of wines and spirits has hired Glasure Group to help create a campaign to target...Rum is known in the US as the "sun and sand drink," said Chuck Shive, marketing manager at ...
Cubitt Prosek to help Allied Domecq forge ties with US financial press
19 May 2003 | by John N. Frank
Groupe, devastating the former. Allied is preparing to launch a new rum in the US called Kuya ...
PR TECHNIQUE: Rolling out new products in a time of war
12 May 2003 | by John N. Frank
York. Vorhaus has been working with Montecristo Rum as it rolls into the US market. Vorhaus decided ...
Absolut targets Hispanics in new effort
10 Feb 2003 | by JOHN N. FRANK
consumes vodka at almost the same rate as rum," noted Emily Bosco, event manager for Absolut Spirits in New ...
