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Power 100: 100 to 50

marketing office to ensure a consistent strategy for the firm's second-tier brands, such as Sailor Jerry rum ...

Sailor Jerry hands digital work to Elvis

LONDON - William Grant-owned rum brand Sailor Jerry has shifted its digital account in to Elvis as

Winning over the fans: brands build bridges with unofficial fan groups

relationship with Cockspur rum. The Barmy Army also works with non-ECB partners, including independent ...

Bacardi launches multi-million pound ad campaign

LONDON - Rum brand Bacardi is to launch its global multi-media 'Spirit of Bacardi' ad campaign.

Power 100 Marketers of 2009: 1-50

firm. After taking charge of Smirnoff vodka and Diageo's global rum port-folio in 1999, Fennell doubled ...

Vote now for Marketer of the year poll 2009

hands. When handed charge of Smirnoff vodka and Diageo's rum portfolio globally, Fennell doubled their ...

MG OMD loses Absolut UK to Vizeum

gave Pernod Ricard control of brands such as Cruzan rum and another vodka brand, Level, which are both ...

Sailor Jerry to get its first retained digital agency

Sailor Jerry rum brand....digital agency. Sailor Jerry, which consists of a blend of Caribbean rum flavoured with ginger, cinnamon ...

Single-shot drink sachets vetoed by trade body

include undiluted shots of vodka, rum, tequila and whisky, which are primarily marketed as STR8UP, but ...

Y&R wins expanded Bacardi brief

Rum brands, after a pitch against undisclosed agencies....The agency already handles the global advertising account Bacardi Superior rum, which it won in ...

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