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Power 100: 100 to 50

marketing office to ensure a consistent strategy for the firm's second-tier brands, such as Sailor Jerry rum ...

Marketing Society Marketer of the Year

vodka and rum portfolios in three years, driven rapid growth across Eastern Europe and Russia, and ...

Power 100 Marketers of 2009: 1-50

firm. After taking charge of Smirnoff vodka and Diageo's global rum port-folio in 1999, Fennell doubled ...

Vote now for Marketer of the year poll 2009

hands. When handed charge of Smirnoff vodka and Diageo's rum portfolio globally, Fennell doubled their ...

Brand manager of the week

on a supplier's yacht. Post-race rum cocktails mean I can't recall where we were placed. What can't ...

Critique: Arthur Parshotam reviews direct mail

with a booklet giving all the facts. And, if we stick a miniature bottle of rum in there we can say ...

OPINION: Analysts' loose lips are a big irritation

rum ours over an impending bid or asset sale as the boys had their fun. Inevitably, he said, there ...

PROFILE: Angus Maitland, founder and executive chairman, Maitland

of the less conspicuous City PR people, although there are rum ours of a yacht in the Highlands that ...

MARKETING MIX: That was the week that was

like a full-strength gin and tonic, rum and cola or whisky and dry ginger....0.5% alcohol but taste like a full-strength gin and tonic, rum and cola or whisky and dry ginger ...

Stop Press

vice-president, white goods, Seagram Americas, has been appointed to group head, rum, gin and cordials ...

 

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