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Power 100: 100 to 50

marketing office to ensure a consistent strategy for the firm's second-tier brands, such as Sailor Jerry rum ...

Marketing Society Marketer of the Year

vodka and rum portfolios in three years, driven rapid growth across Eastern Europe and Russia, and ...

Mark Kleinman on marketing and the City: brand 'copycats'

base, No. 3 brandy, No. 4 rum, No. 5 rye, and No. 6 vodka. Aside from the original No. 1, No. 6 is in ...

Power 100 Marketers of 2009: 1-50

firm. After taking charge of Smirnoff vodka and Diageo's global rum port-folio in 1999, Fennell doubled ...

Vote now for Marketer of the year poll 2009

hands. When handed charge of Smirnoff vodka and Diageo's rum portfolio globally, Fennell doubled their ...

Profile: At the top of the food chain

- Jamaican Rum Raisin bars for Cadbury. "It was an old, old plant and I'm sure things have changed," he ...

The Work: New campaigns - The world

BUNDABERG RUM - POMMIES - AUSTRALIA CREDITS Project: Pommies Clients: Andy Gibson, marketing ...

Critique: Arthur Parshotam reviews direct mail

with a booklet giving all the facts. And, if we stick a miniature bottle of rum in there we can say ...

News Update: Just breaking

online ads, as well as mail packs containing a bottle of rum and a megaphone, created by Iris Manchester ...

The Revolution Online Retail Report sponsored by Ecommerce Expo: Multi-channel - Many channels are better than one

Russell Tarr, VP of sales at Digital Rum, which brings its mobile CRM platform to the service. But, the ...

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