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Power 100: 100 to 50

marketing office to ensure a consistent strategy for the firm's second-tier brands, such as Sailor Jerry rum ...

Tuborg replaces Amstel as sponsor of The Big Chill

traditional board games. Sailor Jerry, the golden rum brand from First Drinks, will also make a return to ...

Travel & Experiences Handbook 2006: Travel Nightmares ...

on in rum fashion and by 1am, people were still in full flow. Then, without warning, the coach driver ...

The Work: New Campaigns - UK

Carter, director of marketing, Bacardi rum Brief: Create a greater emotional bond with UK consumers ...

The Work: New Campaigns - UK

launching a campaign for Morgan's Spiced rum that uses the line: "Enjoy the contradiction." The campaign ...

Stop Press

whisky, Captain Morgan dark rum and distribution rights for Absolut vodka. Telewest is ...

Briefs

skis. The tour will be broadcast on Sky sports and Eurosport. Seagram rum brand, Morgan s ...

PRIVATE VIEW

rum ration forthwith. Before somebody else does. You know that tired, old-fashioned Johnny ...

DESIGN LEAGUE TABLES: Design renaissance - British design is booming as it grabs a greater share of marketing spend and client confidence grows. Al Whitehead writes.

, Windward rum and others, the resulting changes only underlined the difficulties faced by brand owners in ...

 

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