Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship with consumers
08 Dec 2011
how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites. To ...
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Search results for "social networking"
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Jobs | Agency Showcase | Ad creativeFacebook, Myspace and Twitter rally against Google's 'search plus your world'
24 Jan 2012 | by Sarah Shearman
a "bad day for the internet" . Now engineers at Google's rival social networking companies have ...
Catching up with consumers
10 Nov 2011 | by Jeremy Garner and Mark Brown, Weapon7
blogger outreach, social networking conversations, long-form content or more traditional advertising ...
Live advertising to Channel Me
19 Oct 2011 | by Steve Smith, managing director of Ear to the Ground
audience when brands capture the event and distribute it via traditional media or social networking....reach a much bigger audience. Whether this is through billboards, TV spots or social networking, 'live ...
Appointment to view: how Skittles turned social
03 Aug 2011 | by Sarah Johnson
it used social networking to create a character who would deliver the blue Skittles to Britain. Users ...
Case study: Coca-Cola 'the friendship machine' by Ogilvy Argentina
01 Apr 2011 | by Sarah Johnson
recorded on blogs and social networking sites documenting the campaign. Watch the footage above to see ...
What is Amazon getting for LoveFilm's price tag?
20 Jan 2011 | by Sarah Johnson
networking The brand has built up a presence across social networking sites. It also promotes a Twitter ...
Make the personal profitable
20 Oct 2010 | by Tony Hall
some time, act as a trusted adviser on some subject or other. Digital social networking, when it is ...
A New Vision
15 Oct 2010 | by Professor Derek Holder, IDM
of social networking, this may seem a foolishness. But wait. These artefacts, which have now become ...
LG campaign focuses on social media
14 Jul 2010 | by Joe Thomas
' which brings to life the drama that social networking adds to modern life. Fans of the new LG idents ...
