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Alan Mitchell: Advertisers, face it, your consumers hate you

instant messaging, blogging, and social networking, a pre-condition to successful advertising that was ...

Is state-funded consumer research all smoke and mirrors?

Concern, which concludes that drinks brands should be barred from having pages on social networking sites ...

Platinum Foxes - the irresistible rise of global agelessness

activities such as social networking), in-season fashion or a fulfilling sex life. Rather, lengthened life ...

Rimmel seeks more engagement with website relaunch

Rimmel, the beauty and make-up brand owned by Coty, is relaunching its global website with social

Scotch Tape in digital push

fun with family and friends throughout the social networking space." ...

Helen Edwards on Branding: Ask why before you buy

. - Friends Reunited Last year ITV finally sold its 'foot in social networking' for 25m, having bought it ...

PROMOTIONAL FEATURE: Find and target customers in the social media maze

one-to-one relat-ionship with customers is so vital. While a few short years ago, social networking was a ...

A newly converged world

social networking environments but was still constrained by being tied to computers, tied to desks. As ...

Start small, aim big

community website hosted on the social networking site Bebo. We then took this a step further by creating ...

Helen Edwards on Branding: Revise your social skills

you are familiar with each of these social networking sites, then you are truly ahead of the curve: I ...

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