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Sport: Yacht race sails into the mainstream

strategic Velux messaging and calls to action, to promote an online following and social networking ...

What niche social networks can do for your brand

tend to be like-minded, there is an appetite for social networking among them. 'Social media fits ...

Alan Mitchell: Reinventing marketing - Word of mouth is over-hyped

. Only 9% takes place online, including email, texting and social networking. Also, the 9% that does ...

Is state-funded consumer research all smoke and mirrors?

Concern, which concludes that drinks brands should be barred from having pages on social networking sites ...

Google vs Facebook: video calling

time, is the tool that promises to take social networking to the next level. Not that Facebook is ...

My Media World: Barry Bridges

to increase the transparency of brands engaging with consumers on social networking sites. Brands ...

Profile: Shaun Springer, head of brand, sponsorship and digital, UK and Ireland, at MasterCard

starts gaining traction on social networking sites. '"Priceless" was heavily integrated in TV and outdoor ...

Opinion: The Marketing Society Forum - Is it ever a good idea to showcase other brands within your marketing?

Asos.com has shunned the convention of an 'exclusive' strategy with social networking service...to check whether you can get better elsewhere), and reassurance from catwalk trends plus social ...

The verdict on Facebook Deals

Facebook Deals was rolled out last November, the social networking site claims that millions of consumers ...

Customer engagement - Want consumers' attention? First, stop trying to grab it

second battle, for money, are greatly reduced. Yet, thanks to the rise of the internet, social ...

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