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Alan Mitchell: Advertisers, face it, your consumers hate you

instant messaging, blogging, and social networking, a pre-condition to successful advertising that was ...

Food and drink: Jubilee strawberries effort bears fruit

must be 'joined up', and Cirkle seems to have worked with social networking and traditional media to ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

, videos and social networking sites, which it claims, clearly target and are appealing to children. The ...

Heineken apes Diageo and signs major global Facebook ad partnership

Strongbow, echoes a similar arrangement that the social networking platform struck with drinks giant Diageo ...

Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship with consumers

how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites. To ...

Varsity pulls website and moves investment into Facebook

pulling its brand website, as it looks to connect with students via the social networking platform....the information on venues, deals and events to the social networking site, to sit within a Varsity hub ...

Is state-funded consumer research all smoke and mirrors?

Concern, which concludes that drinks brands should be barred from having pages on social networking sites ...

School Reports 2011: Wunderman

innovations were our approach to social networking and web monetisation. The 'Ninjas' developed proprietary ...

Appointment to view: how Skittles turned social

it used social networking to create a character who would deliver the blue Skittles to Britain. Users ...

Diageo CMO Andy Fennell: 'I want to see the core product in the agency change'

the consumer, whether that is blogger outreach, social networking conversations, long-form content or ...

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