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Desperate Sponsors

Henry Kissinger once mused 'the nice thing about being a celebrity is that when you bore people, they think it's their fault', but even no-fault boredom won't help a brand that has shelled out a lot of money for a celebrity spokesperson who doesn't actually help the brand, writes Robert Passikoff of...

Extreme sponsors

BT and Nintendo are sponsoring the Pepsi MaxMania extreme sports festival in Manchester this weekend. Nintendo will be launching its new snowboarding game and sponsoring the giant ski-slope, while BT is promoting its pagers.

Sponsors chase Euro win

Sponsors chase Euro win...sponsors, organised by Uefa’s marketing partner ISL. There are 12 partners including Carlsberg, Coca-Cola ...

KFC sponsors SM:TV

KFC sponsors SM:TV

Travelex sponsors Aussies

Travelex sponsors Aussies

TalkSport signs sponsors

Poker as sponsors of its sport coverage....official sponsors of the Championship. Tourism Ireland will sponsor TalkSport's online coverage of the ...

Sponsors holding strong

BEIJING - Top-tier sponsors of the Beijing Olympics have so far remained calm in the face of Games sponsors, which include Johnson Johnson, Coca-Cola, adidas, and McDonald s. But a ...

Wimbledon queue attracts sponsors

The Wimbledon queue, famous for being long and good humoured, is to get an overhaul by sponsors...Wimbledon sponsors include HSBC, Slazenger, Sony, Evian, Rolex and Evian. Currently, the All ...

Ericsson tops Homelands sponsors

The first major music festival to take place this year has named three high profile sponsors vying

Leicester Square seeks sponsors

Westminster City Council is searching for sponsors for Leicester Square to help fund its £20m

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