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'Consuming Kids' has much to absorb

While adults can more easily maneuver through the marketplace, kids are made to feel that toys or

EDITORIAL: Self-reliant start to PR's new year

activities (not least DIY) among over 25-year-olds. High sales of 'traditional' group activity toys such as ...

CAMPAIGNS: Kids PR - Norton spins Tracy Island into success

Imaginations. Strategy and Plan Tracy Island and the other Thunderbirds toys were launched to the ...

Feature: Creating a monster - By the time these cute little creatures entered our shores the agency that had overseen their arrival already knew it was on a sure thing

manifests itself as a top-rating cartoon, shown here on Sky One and ITV; a best-selling range of toys ...

Carltong International Media appoints Revolver Communications for Thunderbirds re-launch

show, which reappears on BBC2 in the autumn and then in the run-up to Christmas when Thunderbirds toys...Thunderbirds toys and games will be available. Revolver s activities will focus on the student and children ...

CAMPAIGNS: Product Launch - Polaroid pocket cam sticks with PR

Magazine s best toys of the year and The Great American Toy Test. Future Polaroid ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

: Greece has outlawed ads for toys, and Poland and Ireland are considering increasing restrictions during ...

MEDIA: The tobacco ban is not the end all for advertisers

bad practice and accuse the peddlers of expensive toys, junk food or trainers of corrupting innocent ...

Are advertisers paying too high a price for star turns?

from McDonald s on how to market to kids with improved packet toys and gadgets). But, as one ...

CAMPAIGNS: PUBLIC AWARENESS; TUC’s new bid to shame fat cats

ability to buy lavish toys for their children while many workers struggled to make ends meet ...

 

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