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CAC push calls attention to SBS

20 Aug 2007 | by Jen Adams

, the typically pacifying toys offering a poignant juxtaposition against SBS. Additional rattles and ...

T.M.X. Elmo debuts following 19 months of covert preparation

22 Sep 2006 | by Randi Schmelzer

partnership with retailers, including Wal-Mart, KBToys, Target, and Toys R Us, which provided "multiple voices ...

Mayo to help promote multiethnic doll

01 Feb 2006 | by Beth Herskovits

dolls, which will be released in June, are more than just toys, noted company president Debbie Goodland ...

Happy Tails drives support for dogs serving overseas

07 Nov 2005 | by Jen Adams

, facing oppressive heat and a lack of toys and equipment, she immediately wanted the company to help ...

PR TECHNIQUE: Show and tell: making the most of trade events

03 Feb 2003 | by DAVID WARD

, most reporters don't mind carrying other spoils, such as T-shirts, small toys, and coffee mugs. It can ...

THE BIG PITCH: What actions must the PRSA take to keep the KIDS program alive?

18 Jun 2001

for KIDS. The concept would involve getting children's retailers (e.g. Toys 'R' Us, McDonald's) to ...

Questions & Answers

05 Mar 2001

relations and promotions. Our products range from premium spirits to toys, two of our favorite pleasures ...

Weekly Web Watch: Online shopping soared in ’99, but fell short of expectations

17 Jan 2000 | by CLAIRE ATKINSON

crashing under the sheer weight of users. It s not like Toys R Us hadn t had prior experience of ...

Rival burger giants duke it out with big-dollar promos

06 Dec 1999 | by AL HATTAL

dollars 22 million spending blitz to promote 57 different Pokemon toys it will give away. The program ...

CAMPAIGNS: Best strategies and top tactics from the world of PR

26 Jul 1999

publications such as Auto Week, Car We invited the people to see the event and drive our toys, says Elshoff ...

 

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