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TIA wages aggressive initiative on toy safety

22 Nov 2007 | by Michael Bush

and Toys R Us, accusing them of manufacturing or selling toys with illegal quantities of lead ...

Latest toy recall spurs TIA outreach initiative

07 Sep 2007 | by Michael Bush

difference between a voluntary and mandatory recall to how to buy proper toys for children. Mattel s most ...

Bandai ups comms around Power Rangers anniversary

28 Aug 2007 | by Randi Schmelzer

elementary-school sensation. Today, the regularly evolving toys are still among top-selling action brands, said ...

CAC push calls attention to SBS

20 Aug 2007 | by Jen Adams

, the typically pacifying toys offering a poignant juxtaposition against SBS. Additional rattles and ...

Mattel takes crisis efforts global for second round of toy recalls

17 Aug 2007 | by Michael Bush

recalling 967,000 Fisher-Price toys, Mattel was forced to launch an even larger plan last week after...The first recall involved toys from the Sesame Street and Dora the Explorer lines that were ...

Balancing traditional, new media is essential in crises

09 Aug 2007

. When Mattel recently recalled nearly 1 million toys because they contained dangerous levels of lead ...

Mattel faces crisis without playing games

08 Aug 2007 | by Irene Chang

year by Mattel s Fisher-Price unit - which announced the recall of 967,000 toys that may contain ...

Interview: Rory Halperin

30 Apr 2007

toys. PRWeek: How does Time Out New York Kids differ from other parenting titles? Rory ...

The simple life

29 Jan 2007 | by Celeste Altus

, especially women. And it took off. The tech folks tore the device apart as a toy, one of 100 toys in a pile ...

Checkers drives aid for troops

21 Nov 2006 | by Tanya Lewis

toys to build relationships with locals, who would tell them where [improvised explosive devices] are ...

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