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Woolworths bounces back with TV and email campaign

03 Nov 2009 | by Noelle McElhatton

, the campaign will push a new Woolworths' proposition Back online with more toys than Santa'. The ...

Littlewoods targets expats in Europe with new online store

27 Aug 2009 | by Noelle McElhatton

an online brand catering for children's clothes, toys and party materials. In June, Shop Direct ...

Parent data firm Bounty sold to Barclays Private Equity

02 Apr 2009 | by Nikki Sandison

, Johnson Johnson and Asda. In February Toys R Us signed a deal with Bounty to distribute its free ...

My Inbox - Katie Mowe, marketing manager at DatingDirect.com

01 Dec 2008 | by Katie Mowe

children's toys stating that I had recently purchased something similar - I never have. This is a shame ...

Mindware appoints Granby to mail order account

08 Sep 2008 | by Sarah Johnson

educational toys, books, games and activities for children of all ages. As well as its US operations, the ...

Argos - Big idea brings big returns

02 Jun 2008 | by Sarah Johnson

's contents - which included children's toys - to Leukaemia Research. RESULTS The campaign website ...

Print management - Better out than in?

25 Mar 2008 | by Caitlin Fitzsimmons

benefited many of his clients, such as Toys R Us, which feel they have sufficient expertise in-house to ...

Consumer watch: A monthly round-up of consumer reaction to direct

06 Feb 2007

years now. This Christmas I bought toys from Toys R Us and CDs from Play.com. I rarely go into a music ...

Special report: The importance of being integrated

06 Feb 2007

novelty toys to business tools, but others say this risks diluting the brand. When creative is ...

News Maker: Steve Aldridge - Passion for creativity reaps rewards

28 Feb 2006 | by Kim Benjamin

. "I like his pragmatism. He has strong opinions, but he never throws his toys out of the pram." No ...

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