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Helen Edwards on Branding: The supply-chain reaction

toys. Made at a Chinese supplier factory, some of the toys had been found to be coated with potentially ...

Disney enlists Steve Jobs to help with store rebrand

from. The stores will reportedly ditch the traditional approach of displaying endless rows of toys ...

My Inbox - Katie Mowe, marketing manager at DatingDirect.com

children's toys stating that I had recently purchased something similar - I never have. This is a shame ...

Grey scoops Agency Network of the Year gong at Effies

, and Atletico International won a bronze for Seat Altea XL and "Toys". Carolyn Carter, president and ...

Mindware appoints Granby to mail order account

educational toys, books, games and activities for children of all ages. As well as its US operations, the ...

Promotional Marketing 2008 Preview: What's Hot - Stars of the show

be incorporated to ensure it is kept and used for longer. TOYS, GAMES AND SPORT This year the ...

Print management - Better out than in?

benefited many of his clients, such as Toys R Us, which feel they have sufficient expertise in-house to ...

Brand Republic's top ads and turkeys of the year 2007

room where a tidal wave of everyday possessions, such as kids toys, CDs, books, electrical equipment ...

Wicked Uncle selects eDigitalResearch for product ratings

the latest children s toys and provides a recommendation service to its customers according to the ...

Asia’s green credentials

China-made toys. Corporates are now looking down supply chains to ensure that agencies are taking ...

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