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Bandai ups comms around Power Rangers anniversary

elementary-school sensation. Today, the regularly evolving toys are still among top-selling action brands, said ...

The mid-morning treasure trove

Ellen DeGeneres had her Ellen's Toys for Tots for Hurricane Katrina victims, my client, Baby Einstein ...

Miggle Toys scores on ESPN.com

What were the client's media goals? J.T. McWalters : Our client is Miggle Toys, which bought ...

When research made a difference

Once dismissed as mere "pitch toys," the proprietary research programs that agencies have ...

Mayo to help promote multiethnic doll

dolls, which will be released in June, are more than just toys, noted company president Debbie Goodland ...

Mattel partners with motocross star James Stewart

produce and distribute toys based on his likeness...., radio-controlled toys, and video games. James Stewart also maintains marketing partnerships with Kawasaki, Fox ...

'Consuming Kids' has much to absorb

While adults can more easily maneuver through the marketplace, kids are made to feel that toys or

Lego taps 360 for branding initiative targeting parents

there is a real opportunity for classic toys," said McNally, adding that he hopes parents will see Lego ...

Consumer Relations: Product giveaway pays off for TiVo in war with Comcast

subscribers, the Family Giving Tree received more than 2,500 new toys, and broadcast and print media coverage ...

Corporate Case Study: PR coordination helps WWE grab hold of the public

. It sells merchandise such as apparel, toys, video games, and music CDs. It also claims to be the ...

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