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US brands in China must take pre-emptive action

. This past week, The Walt Disney Co. announced that it would begin to independently test its toys for ...

Latest toy recall spurs TIA outreach initiative

difference between a voluntary and mandatory recall to how to buy proper toys for children. Mattel s most ...

Bandai ups comms around Power Rangers anniversary

elementary-school sensation. Today, the regularly evolving toys are still among top-selling action brands, said ...

Mattel takes crisis efforts global for second round of toy recalls

recalling 967,000 Fisher-Price toys, Mattel was forced to launch an even larger plan last week after...The first recall involved toys from the Sesame Street and Dora the Explorer lines that were ...

Mattel faces crisis without playing games

year by Mattel s Fisher-Price unit - which announced the recall of 967,000 toys that may contain ...

Interview: Rory Halperin

toys. PRWeek: How does Time Out New York Kids differ from other parenting titles? Rory ...

Consumers co-star in Brand Universe

Transformers, a Hasbro creation that features toys, comic books, and an upcoming live-action movie. We have ...

The simple life

, especially women. And it took off. The tech folks tore the device apart as a toy, one of 100 toys in a pile ...

T.M.X. Elmo debuts following 19 months of covert preparation

partnership with retailers, including Wal-Mart, KBToys, Target, and Toys R Us, which provided "multiple voices ...

Gund to launch line of gifts

toys, but as a leader in giftware," said Child's Play president Stephanie Azzarone. "This will be a ...

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