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TIA wages aggressive initiative on toy safety

and Toys R Us, accusing them of manufacturing or selling toys with illegal quantities of lead ...

Latest toy recall spurs TIA outreach initiative

difference between a voluntary and mandatory recall to how to buy proper toys for children. Mattel s most ...

Mattel faces crisis without playing games

year by Mattel s Fisher-Price unit - which announced the recall of 967,000 toys that may contain ...

Old Navy PR exec wins Nickelodeon VP of comms post

that there is a consistent brand message across properties and products, which includes toys, apparel ...

Edelman, Kekst take part in acquisition of Toys 'R' Us by three firms

Toys 'R' Us by three investment firms earlier this month....work with Toys 'R' Us last year, assisting the company in a dispute with Amazon.com over its exclusive ...

ANALYSIS: Holiday shopping season ushered in by uncertainty

. FAO's "Sizzlin' Summer Toys" SMT marked the first such effort under the store's own brand, Friedland ...

ANALYSIS: Client Profile - FAO Schwarz toys with a new PR play for the holidays

. Specifically, he cites the age-compression phenomenon: The age at which kids actually want to play with toys ...

CAMPAIGNS: Retail PR - Kids meet the real thing at Toys 'R' Us

Client: Toys 'R' Us (Paramus, NJ) PR Team: Ford Management Group (Boston) Campaign: Barbie ...

CAMPAIGNS: Event PR - Attendees driven to PA auto show

Children s Hospital of Philadelphia. All the toys that were available to children during the auto show ...

Weekly Web Watch: On Internet, nomad brands are on move more than ever before

started out as a bookshop. Now it also retails music, toys and games and is an online auctioneer and an ...

 

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