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Latest toy recall spurs TIA outreach initiative

07 Sep 2007 | by Michael Bush

difference between a voluntary and mandatory recall to how to buy proper toys for children. Mattel s most ...

Bandai ups comms around Power Rangers anniversary

28 Aug 2007 | by Randi Schmelzer

elementary-school sensation. Today, the regularly evolving toys are still among top-selling action brands, said ...

Consumers co-star in Brand Universe

07 Feb 2007 | by Tonya Garcia

Transformers, a Hasbro creation that features toys, comic books, and an upcoming live-action movie. We have ...

The simple life

29 Jan 2007 | by Celeste Altus

, especially women. And it took off. The tech folks tore the device apart as a toy, one of 100 toys in a pile ...

White House press room revamp draws questions about media

03 Aug 2006 | by Lisa LaMotta

Public Affairs, told William Douglas of the McClatchy Newspapers. "These new toys will aid the ...

PR Toolbox

30 Jan 2006

, programming, and toys for children - keeping in mind that their Latina mom will be the strongest purchasing ...

Palm grabs larger market with focused message

22 Aug 2005 | by Andrew Gordon

largely been seen as tools and toys for the business executive. But if you look at the company's recent ...

Consumer Relations: Product giveaway pays off for TiVo in war with Comcast

21 Feb 2005 | by Andrew Gordon

subscribers, the Family Giving Tree received more than 2,500 new toys, and broadcast and print media coverage ...

U.S. and them

07 Apr 2003 | by John N. Frank

Toys Dara and Sara a set of boy and girl twins launched in Iran as a replacement for Barbie and ...

CAMPAIGNS: CA launches new gift guide lauding recycled products

24 Mar 2003 | by Andrew Gordon

, pillows, jackets, pet toys, kayaks, wind chimes, and tractor stools. Featured companies included ...

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