Best Buy seeks job applicants with 250 Twitter followers
14 Jul 2009 | by Gareth Jones
have advertised for marketers with social media experience, Best Buy is believed to be the first ...
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The latest advertising news and features from Brand Republic.
Smartphone wars: Blackberry outsells iPhone in UK
10 Nov 2009 | by Andrew McCormick
for advertisers is that the number of people browsing the web on mobile increased 32 per cent between Q2 and Q3 ...
Disney, Coke and Microsoft back behavioural targeting guidelines
03 Jul 2009 | by Elizabeth Clifford-Marsh
and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data ... been committed to an information campaign. The move by the US follows the UK Internet Advertising ... Principles aim to increase consumer awareness and choice about the kind of advertising received ...
Twitter set to make cash from branded direct messages?
22 Jun 2009 | by Gareth Jones
LONDON - Twitter is gearing up to allow advertisers to target consumers with direct messages...and small businesses use the service. If Twitter were to allow advertisers to offer coupons and discount ...
IAB and DMA publish first set of search guidelines
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industry currently accounts for the majority (58 per cent) of all UK online advertising spend. ...
Email overtakes print direct mail by volume
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Mail consumer research found that integrating digital advertising with direct mail campaigns can ...
Digital direct: Don't underestimate the visual elements of email marketing
03 Sep 2007 | by Andrew Robinson, managing director at Lyris UK
But concentrating solely on the 'science' ignores the critical element of art. Other marketing arenas, such as print advertising, direct mail and catalogues, devote whole creative teams to work on the layout, colour scheme, images and design of a campaign. Email is visual too, and a picture can ...
Digital direct: Why 'digging' might be the new direct response platform
04 Apr 2007 | by Steve Sponder, managing director, Five by Five
The desired response of these campaigns is usually to entice the individual to the advertiser's web site, to their domain, to their sphere of influence. This all seems reasonable, but unfortunately today's online audience are not clicking. Maybe it's time to stop asking them to click and start asking ...
Breast cancer charity hires Harvest for search activity
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Cancer Awareness Month, which includes an "ode to boobs" cinema advertising campaign created by Rainey ...
