Reform Digital: former i-level execs launch new agency
23 Sep 2009 | by Andrew McCormick
advertising, as well as staff training. "Digital is about change, flexibility and testing and the important ...
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Game of the Week: Demolition City 2
16 Oct 2009 | by Jim McNiven
Normal 0 0 2009-10-16T09:17:00Z 1 279 1343 34 4 1958 11.773 0 0 0 We have just put out our latest viral game for Playstation to advertise the launch of Unchartered 2 (from the legendary Naughty Dog team). But i've sworn not to be overtly self promotional ...
London Digital Week: ten things you need to know
22 Sep 2009 | by Gareth Jones
of advertising, architecture, fashion, public installations, music, TV film and graphic design. Nokia Ovi ... combination of online and offline work from the design, digital and advertising world, the event will include ...
Disney, Coke and Microsoft back behavioural targeting guidelines
03 Jul 2009 | by Elizabeth Clifford-Marsh
and the Interactive Advertising Bureau, aim to make behavioural targeting more transparent, and to ensure data ... been committed to an information campaign. The move by the US follows the UK Internet Advertising ... Principles aim to increase consumer awareness and choice about the kind of advertising received ...
Nielsen Online favourite to create landmark online currency
29 May 2009 | by Elizabeth Clifford-Marsh
will be used by brands for planning online advertising campaigns in the UK. Nielsen looks set to beat comScore ... to be confirmed as the provider. The IPA (Institute of Practitioners in Advertising) and ISBA (Incorporated Society of British Advertisers) will help facilitate discussions between relevant parties in the marketing ...
Virgin Media adds Saint to digital roster
28 Apr 2009 | by Elizabeth Clifford-Marsh
/Y&R, to integrate digital elements into its advertising campaigns.
WPP director exits for US search firm
24 Mar 2009 | by Andrew McCormick
in the UK and Europe by signing up advertisers and agencies to use Marin's paid search technology. Marin claims the technology can make paid search more efficient for both advertisers and agencies. The company targets advertisers who spend more than $100,000 ( 68,000) a month on paid search. In the US its client ...
Strategic Thinking: Digital's biggest business brains
28 Jan 2009 | by Kim Benjamin
secondary role on their media plan. But our experts agree that advertisers wanting to improve ... greater movement away from online advertising towards more content- and service-based marketing ...
JICIMS failure gives rise to new measurement body
08 Dec 2008 | by Andrew McCormick
(Association of Online Publishers) and the IAB (Internet Advertising Bureau), after the other two shareholders of JICIMs pulled out of the scheme. The IPA (Institute of Practitioners in Advertising) and ISBA (Incorporated Society of British Advertisers) resigned as JICIMs borad members, after failing to commit ...
The Download: Start-up - Jeanie Media
14 Nov 2008 | by Staff
Jeanie Media has opened its doors for business, offering advertisers the opportunity to create
