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The latest advertising news and features from Brand Republic.

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Apple advertises for passionate gamer to develop iPhone apps

, as the technology giant advertised for a media software engineer who is a 'passionate gamer'.

IAB Engage 2009: advertising not paid-for content is the future, claims Microsoft chief

LONDON - Advertising will continue to be the main way online content is funded for the next two...Speaking at IAB Engage 2009, Highfield said while pay models will work for certain types of online content advertising will remain the predominant revenue stream. Outlining his vision for the future of the UK digital industry, Highfield said that the proliferation of cheap netbooks would fuel a boom ...

SpamTube: rogue advertisers attempt to tap into video sharing craze

. "Naturally, this type of advertising is more interesting and gets more hits," said Gudkova. "Two years ago spammers used the YouTube name and the promise of interesting videos to lure users to advertising sites ... unsolicited advertising content." YouTube, meanwhile, is going from strength to strength and now records more ...

Microsoft hits back at in-game advertising detractors

LONDON - Microsoft has launched an impassioned defence of in-game advertising following negative...Advertising Blog on the back of stories in the US that the company is preparing to sell Massive, the in ... want to set the record straight by divulging five basic facts about in-game advertising." Richards then sets out a point by point argument based around five key messages; in-gaming advertising is thriving ...

Facebook exorcises rogue advertisers

and don't represent what's being advertised. Landing pages emulate Facebook features to deceive users ... for advertising in space the developer is accountable for. "In addition to prior enforcements, recently some ... from a small number of applications - can diminish user confidence in all advertising, adversely ...

Google launches Fast Forward: How to get ahead in online advertising

and consumers, and also cover the role advertising and online content plays in the everyday life of the public ...

Advertisers favour MySpace - but for how long?

still remains a lock for advertisers - at least in the US - serving nearly half of all display ads ... Facebook seems bent on world domination, recently passing the 250m user mark. Advertisers have confirmed ... cost, it appears that some advertisers are eager to use social networking sites as a new advertising ...

Amazon mulls in-book advertising on Kindle

drop in cover price in exchange for advertising or when such ads may be rolled out. According ... advertisements to ebooks will allow the publisher to make money from a wide variety of content, including out ... is dining out, may be in the form of one or a few descriptive advertising words, pictures, or symbols, which ...

Eye tracking research could make Bing an advertiser's sweetheart

on the block may be the sweeter deal for advertisers, as research shows Bing users are more likely to read...in the middle and advertising on the right, creates "bookends" which makes the user read from one end ...

YouTube woos advertisers with premiere of Luc Besson film

Fifth Element', in an attempt to bill itself to advertisers as "more than just dogs on skateboards"....The massive video sharing site, which has been largely avoided by major advertisers because of its unpredictable user generated videos, is looking to change its image and boost ad sales by promoting more professional content. The film debut, which will be simultaneously released in theatres - an industry first ...

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