16 Oct 2009
| by Jim McNiven
Normal 0 0 2009-10-16T09:17:00Z 1 279 1343 34 4 1958 11.773 0 0 0 We have just put out our latest viral game for Playstation to advertise the launch of Unchartered 2 (from the legendary Naughty Dog team). But i've sworn not to be overtly self promotional ...
16 Oct 2009
| by Elizabeth Clifford-Marsh
for the next level model," he said. "In-app advertising should also massively increase and the developer ...
advertising' model, in that you get hooked with the free download and token amount of content, the user feels ...
16 Oct 2009
| by Adam Woods
-ups seriously, and so do brands. After the incident in May, Tesco promptly backed out of advertising around ...
15 Oct 2009
| by Gareth Jones
to become the UK's biggest advertising medium....The initial figures released by the trade body claimed that online classified advertising had ...
.6 per cent decline for classified advertising to 335.8m. Despite the 49.26m discrepancy, the total ...
, the error was due to a mistake made by PwC, which erroneously allocated 49.26m to classified advertising ...
15 Oct 2009
| by Staff
detailed analysis of the January to June 2009 internet advertising expenditure figures, PricewaterhouseCoopers has updated the totals for online Classified and Search advertising. Due to a misattribution ...
for total online advertising expenditure in H1 2009 remains the same at 1.75 billion representing a 23 ...
14 Oct 2009
| by Elizabeth Clifford-Marsh
Promoted videos combine YouTube and AdWords, letting advertisers place video ads alongside ...
, and advertisers will also benefit from free clickable overlay ads, which will help drive traffic to a branded website. When users search for videos, YouTube will display the advertisers' videos alongside relevant ...
14 Oct 2009
| by Elizabeth Clifford-Marsh
, as advertisers increased spend by 10 per cent year on year. ROI remained stable quarter on quarter as marketers ...
13 Oct 2009
| by Elizabeth Clifford-Marsh
found two thirds of Americans do not want to be tracked online by advertisers, rising to 86 per cent...people as caring little about how their personal information is used by advertisers, over half of 18 ...
12 Oct 2009
| by Elizabeth Clifford-Marsh
. "Naturally, this type of advertising is more interesting and gets more hits," said Gudkova. "Two years ago spammers used the YouTube name and the promise of interesting videos to lure users to advertising sites ...
unsolicited advertising content." YouTube, meanwhile, is going from strength to strength and now records more ...
12 Oct 2009
| by Darren Davidson
convergence of social media and digital out-of-home advertising is actually happening as a result of Titan ...
located around the world and the ability for advertisers to interact with and connect with their target ...